They're the kind of women who visit antique shops on the weekend or whose collections of vinyl records… still exist. Basically our audience is made up of women who are not that different from us. That means our marketing and branding will revolve around making our inventory as attractive as possible to that demographic without alienating anyone who isn't. Another useful way to do that is to create "personas " which are a variety of different potential buyers with unique traits. I don't have time to get into this right now (and haven't done it myself!) but we have a blog post on the subject if you want to look ahead.
Make them high quality dynamic etc. Bonus Tips Communication is key When you have a business partner like me it's important to be on the same page. Our weekly mobile number list meetings have become a life saver by ensuring we can tune in to all sorts of business ideas and free up time to actually make them a reality. But even if you are a one-man show communication is important. In your case it might be a bit more like staying organized writing things down making lists checking things off as you go and being clear on what to do when. Stock can be a fickle friend The key is planning.
How many items you have to sell determines how much time you need to research them name them photograph them price them etc. Inventory is great because it's the heart of your store. But make sure you have a thorough understanding of the research and work to be done before you dive blindly. Next one In the next article we'll discuss perhaps the most exciting piece of the puzzle. All sourced from a mix of our personal closets mom's closets and family friends' closets. They all had at least one photo of a movie star or film still that could serve as a source of inspiration.