And use different forms of media designed to be informative. Videos, blogs, or articles are all ways to deliver informational content, and they can include a call to action to contact you, visit you, or buy from you. 2. 43% of consumers ignore companies that offer irrelevant content Personalize relevant search results with local inventory ads. The opposite is also true: unnecessary content is bypassed or may even have negative feedback.
Consumers simply don't like content that isn't what they're looking for. In a survey conducted by Gigya, 67% of consumers unsubscribed from mailing lists when fax number list targeted with irrelevant emails, and 43% ignored future communications from the company. Thirty-two percent went further and boycotted the company's sites or apps, and 20% stopped buying from the company. LSA - consumer response to irrelevant communications Chart -
LSA Insights Paid search, with its ability to respond to high-intent keywords, is ideal for identifying micro-moments and consumer needs. But the opportunity is wasted if intent-aware content is not served back. Some services may tolerate a single ad that answers most or all searches. For example, a plumber might have a single landing page that touts their excellent plumbing experience at reasonable prices, whether the search is for water heater repair, leak detection, light fixture installation, or other plumbing services.