Keyword research is done with a keyword tool, such as Google's Keyword Planner. Local mentions – In addition to being mentioned on Google Maps, there are many more possible places online where your business can get a mention. Consider, for example, local websites, such as for "car dealers in the area" or "the 10 best pizza restaurants in Arnhem". You can also have your location recorded with, for example , Apple Maps . Local authority – Just like with regular link building, you can collect local links to build local authority. Watch my colleague Ewoud's vlog with 7 tips for this. Local structured data – Incorporate structured data markups into the website that can be used by the search engine for local SEO results.
Common markups used for this are: opening hours, prices, address, region, logo, reviews. As you have read, local SEO is nowadays an important player you phone number list are in the “SEO landscape”. Whether you are active with several local branches or with one, it does not matter. It will be a valuable investment to do something (more) with local findability. Today's customer also expects that the local relevant players can be found via any device or location. Those who search via Google, Bing or another search engine will have to deal with the SERP, the Search Engine Result Page, with every search query.
Below I explain exactly what a SERP is and what features the SERP has. Do you prefer to read? A transcript of the video can be found below the video. What is the SERP and what are the SERP features (Search Engine Results Page)? – A Pure Kitchen Session Timestamps: 00:00 Intro 00:31 What is the SERP? 02:41 The SERP features 06:05 Zero click searches 06:32 SERP Desktop vs Mobile 07:07 Conclusion Video transcription After every search in a search engine, you come to the SERP, the Search Engine Results Page.